Adoption of Facebook’s Atlas growing quicker than Google’s DoubleClick

by Justin Lafferty
Not long after Facebook re-launched its robust advertising platform Atlas, adoption has boomed. According to Datanyze, more websites added Atlas technology than Google’s DoubleClick in both October and November. In October, 34,589 websites added Atlas as their ad server, compared to 33,873 for DoubleClick.Read the full article