Content Marketing = Sales $, otherwise, Don’t Do It

by Jeff Ogden
The award-winning marketing expert, Jeff Ogden of Find New Customers finds a lot of marketing content on BtoB sellers websites. Some of it is pretty good. Some of it is atrocious. But most of it, I think, misses the mark of delivering revenue because of five key flaws: They lack deep buyer personas They’ve not mapped buyer variables, like job title, buying stage, problem area, etc.Read the full article