Doing It Dave’s Way: 6 #Marketing Lessons From The Founder of Wendy’s #SEJBookClub

by Danielle Antosz
For the November edition of #SEJBookClub, we read “Dave’s Way”, written by Wendy’s founder and spokesperson Dave Thomas. The book was originally published in 1991 and chronicles Dave’s life through his childhood, military service, and all the way through building his very successful company. Although Dave passed away in 2002, his legacy is still going strong.Read the full article

Wendy's Commercial featuring the late Dave Thomas