How Admiral's TV ad drives viewers online

by Graham Charlton
Christopher Ratcliff recently wrote an article looking at how effective TV ads were at encouraging viewers to search for the brand or prodiuct online. In general, they weren't very good, with very few joining up the TV ad with the web. Last night, I noticed one good example of this, from Admiral.Read the full article

Admiral MultiCar - Meet Boris

Meet Boris and his family, the stars of the new Admiral MultiCar advert who will tell you about our fabuloso MultiCar insurance discounts. You can start a MultiCar policy with just one car and add any other cars later -- when the time is right for you. Each car gets it's own discount and each driver keeps their own no claims bonus. So there's no need to worry about other people's driving -- just your discounts. You won't find these MultiCar discounts on comparison sites, so save yourself time and get a great MultiCar discount on your car insurance direct from Admiral.com