How Applebee’s, Buffalo Wild Wings, Chili’s, and More Connect with Customers on Facebook

by Lucy Hitz
How do popular sit-down restaurants like Applebee’s, Buffalo Wild Wings, Chili’s, Olive Garden, and The Cheesecake Factory create and enliven their Facebook fan communities? I looked at their most commented-on posts between November 24th, 2013 – November 24, 2014 to find out. It turns out that asking good questions, replying often, and sometimes offering rewards for partici ...Read the full article