How to make 8 pieces of content from 1 piece of content

by Jay Baer
I’m nearing episode 70 of my near-daily video show, Jay Today. Three times each week (except holiday weeks) I publish 3-minute videos about business, marketing, social media, and life. Of all the content we create here at Convince & Convert, the Jay Today videos are among the strongest performers, especially on Facebook.Read the full article

Is Facebook Stealing YouTube's Audience? - #JayToday

EPISODE 63 After creating your online videos, are you putting them in the wrong place? We talked about the success of the ALS Ice Bucket Challenge a few months ago and the small Facebook shift that helped make it so successful (watch that episode here: https://www.youtube.com/watch?v=FtUFAvLTpNs&index=33&list=PLwEhUP5s3XQze7PwdVqxzE807VgvdlGPb). Coupled with the auto play functionality from Facebook, new research from Business Insider has found that Facebook may be more engaging for audiences than YouTube. The example they showed was from a British company, whose latest video saw almost 40% of the total shares come from Facebook. Plus, among the people who watched the video on Facebook, the sharing ratio was 5%. Compare that to YouTube? Only 1%. I can say first hand that we are seeing traction for the Jay Today show from Facebook. We put the show on YouTube, Facebook, and iTunes, and we're seeing more views and shares on Facebook than any other place. If I'm a brand now, and I have a short-form video like this one, I am most definitely putting my videos on YouTube AND Facebook. SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT DJ Waldow (http://twitter.com/djwaldow), who is starting a new business called Coach DJ. If you're thinking about making a career switch in the near future, talk to DJ - http://coach-dj.com. OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.


Are You Cutting Off Your Nose? - #JayToday

EPISODE 58 Are you cutting off your nose to spite your face? I'm coming to you from Orlando, FL, where the feeling of Disney World roams wild. And I noticed that one of the things Disney has implemented is a technology system that measures how many refills you get on the soda you bought. Using a microchip on the bottom of the cup and a video screen above that displays how many refills you have left. This reminded me of a case study that I did for Youtility on Holiday World. At Holiday World, you get soda for free. It's true: You can free drink soda until you pass out at Holiday World. There are a lot of differences between Holiday World and Disney World, of course, but how much do you think this fancy soda measurement cost to implement? And it is really helping their bottom line or their customers? Sometimes I wonder if we don't actually cause ourselves more harm than good. And maybe we could do without microchips in our soda cups. SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Andy Sernovitz (http://twitter.com/sernovitz), best-selling author of Word of Mouth Marketing (http://wordofmouthbook.com/) and an all-around great guy. OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.


Stop Bribing Your Customers - #JayToday

EPISODE 65 Why do people think it's okay to bribe their customers to talk about them in social media? There's a company down in SoHo that is offering a deal to its customers: If you mention them on Twitter, they will give you dollars off of your purchase. Customers will get $1 for every 500 followers they have up to $20. The company makes gourmet onesies for adults. Just because someone has 10,000 followers and the person tweets about it, doesn't mean the person is influential about onesies or even cares about them. It also doesn't mean that anything will listen to the person who mentions the company just because they talked about them on social. Quit worrying about audience and start worrying about creating the kind of experience that people actually want to create content about. Give them something they care about and they'll go ahead and create social media content on their own because they want to. SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goest to Ted Rubin (twitter.com/tedrubin), the co-author of Return on Relationship (http://www.amazon.com/Return-Relationship-Kathryn-Rose/dp/1622958209). I can't wait to see Ted's face when he hears about what this company is doing! OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.