On #GivingTuesday, Focus on Connecting--Not Marketing

In the barrage of holiday shopping commercials so far, only one has really stuck out to me: Barnes & Noble's new ad shows people reading books (and only one Nook!) all over the place, reminding us of the experience of discovering and gifting one. "A book is a gift like no other... and a gift they'll remember long after the holidays are over," a voice-over tells us.Read the full article