Tesco vs. Sainsbury’s: which provides the best social customer care?

by Christopher Ratcliff
This morning it was announced that Sainsbury’s is the most socially influential retail brand on Twitter, according to its Klout score. If you’re not aware of what a Klout score is, it’s an online social popularity measurement that leaves the more egotistically fragile of us weeping alone in the stationery cupboard.Read the full article