The Hidden Social Media Metrics You Should Pay Attention To

by Christine Landry
In social media, there are the numbers that matter, and there are the numbers we tout. In fact, the numbers are touted for us because they’re visible for all to see. Take, for example, this selfie Ellen Degeneres took at the Oscars. We know it was the most popular tweet of all time because we can look at the numbers and see. I’m not saying these numbers don’t matter.Read the full article