The mistakes publishers make with mobile apps

by Eric Blattberg
In case you haven’t heard, the Web is dying and apps won. Of course, that’s not the case, but such alarmist headlines point to how apps are pulling ahead of the mobile Web. Confronted with that reality — 86 percent of time on mobile is now spent inside apps, according to mobile analytics company Flurry — publishers such as The Huffington Post, The Wall Street Journal and hund ...Read the full article