Why Apple Is Suddenly Poised To Take On Facebook

by Ginny Marvin
Last week’s news that Apple was opening up its mobile ad netowrk, iAd, to programmatic buying through partnerships with leading ad tech firms was a huge step for the little ad platform that could — and should be a much bigger player in mobile advertising that it currently is. Accordant Media, Adelphic, AdRoll, GET IT Mobile, MediaMath, Ruicon, Tapsense, and The Trade Desk jo ...Read the full article