The Missing Link to Conversions: Relevance & How to Attain It

There’s a lot of advice around on conversion optimization. We often talk about changing button colors, designing user experience and improving calls to action. All of these are important parts of conversion optimization, but what’s sometimes missing from the conversation is why we do all this. It’s so our marketing is relevant to the people we are addressing—and that’s an aspe ...Read the full article

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