Usability vs. Conversion Optimization

by Lyena Solomon
If you have been practicing SEO, you would have encountered a disconnect between what you were hired to do and what the client actually wanted you to do when they hired you. You thought your goal is to bring traffic. They thought you will bring them more conversions and revenue. They thought they will fix matters by changing your title to include "Lead Generation.Read the full article

Seinfeld - The Car Reservation

From the Episode: The Alternate Side, Season 3, Episode 11 Jerry's car has been stolen so he is forced to rent one. But somehow, the Rent-a-Car agency ran out of cars, although he had already made a reservation. Jerry thinks they don't know their jobs...