This Week in Content Marketing: Captain Obvious – Marketers Are Wasting Money on Social

by Joe Pulizzi
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I try to make sense of the numbers behind Outbrain’s gargantuan ad deal with Time, Inc. and praise Shell Oil Company’s move to be The New York Times’ first-ever print native ad.Read the full article

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