In National-to-Local, Success Is All About Boots on the Ground

This is the fourth in a series of articles about the “Local Service Layer,” sponsored by Surefire Social, focused on tools and best practices for brands evolving a national-to-local strategy. A brand just isn’t what it used to be. A star rating and a solid review may do more to bring a customer in the door than a recognizable name on the door.Read the full article