5 Tips For Creating Effective Mobile Ads

by Lisa Hoover Mcgreevy
Marketers, rejoice! According to a recent survey, consumers are more than just tolerant of mobile ads, they’re actually receptive to them. A report released by targeted ad company xAd and call analytics firm Telmetrics reveals that almost 50 percent of mobile shoppers say mobile ads are “informative/helpful” and 70 percent have noticed mobile ads in the past 30 days.Read the full article