A whirlygig tour of content marketing software

by Scott Brinker
This is a guest post written by Dong Liu of VentureScanner. I was impressed with their research on the many categories of marketing technology, and invited them to give us a helicopter tour of one particularly popular subcategory, content marketing. A recent study by ContentPlus shows that 70% of consumers prefer getting to know a company through articles as opposed to through ads.Read the full article