Black Friday & Cyber Monday Driving More Social Conversation Than Ever

by Martin Beck
Black Friday’s importance for retail success might be waning — what with the National Retail Federation announcing an 11% drop in sales compared to 2013 — but the conversation on social media has never been stronger. Black Friday 2014 was the most social ever, according to social media analytics firm Spredfast, driving more than 2 million Twitter conversations in the seven-d ...Read the full article