Doing more, giving more, who's in charge?

by Seth Godin
Have you ever worked as hard as you did during that Organic Chemistry class? Or pulled more all nighters than you did when you were part of that project team? And have you ever given more to charity than you did when someone pushed you to do so? Why do we need ice buckets and galas to incite us to donate to causes? Along the way, we’ve come to believe that external motivation is the key to ou.Read the full article