From the PMA Offers and Rewards Council – Black Friday and Cyber Monday Expectations and Stats

The Performance Marketing Association’s Offers and Rewards Council Industry Champion Member Offers.com last week released a survey that nearly 90 percent of online shoppers will look for coupons and sales online before making a purchase this season. More than one-third of Americans plan to shop online on Black Friday, according to the survey by IPSOS on behalf of Offers.com.Read the full article