Happy Holidays: The Season of Failing with Facebook Ads

by Jon Loomer
Facebook presents enormous opportunities for brands during the holidays. This time more than any other, people are in the mood to spend money. Through Facebook ads, the best — and worst — deals can be delivered to them. As a result, advertisers flock to the social network during November and December. They dump piles of money into it, hoping to cash in. But many will fail.Read the full article