How Retailers Can Maximize Mobile Christmas Campaigns to Boost Revenue

by Douglas Karr
This Christmas season, marketers and businesses can boost revenue in a big way: through mobile marketing. At this very moment, there are 1.75 billion smartphone owners worldwide and 173 million in the US, accounting for a whopping 72% of the mobile phone market in North America. Online shopping on mobile devices has recently overtaken desktop for the first time and 52% of webs ...Read the full article