More marketers are needed in the boardroom: report

by Christopher Ratcliff
In November we published our Value of Marketing report, in which we discussed the need for CMOs and CFOs to talk the same language. The current status quo where finance commands the greatest voice in the boardroom needs to be challenged. Half of the FTSE 100 CEOs have an accounting or financial management background, compared to just 10% who come from marketing or advertising.Read the full article