Multi-Channel B2C Campaigns Realize a 24% Greater Return on Investment

by Douglas Karr
One of the reasons I went into business was that we watched businesses truly struggle at managing all of their marketing channels. Larger enterprise corporations had silo’d efforts in search, social, email marketing, and sales that lacked any coordination. Additionally, it was the combination and coordination of the multi-channel marketing efforts that actually increased the return investment.Read the full article