New report sheds light on the dark side of social sharing

by Cynthia Boris
Online sharing has a dark side. It’s covert, silent and it’s almost completely untraceable. It’s also a good thing. Dark Social is any kind of inbound traffic that can’t be accounted for. This usually happens because the sharer copied and pasted a link from public point A to private point B such as on a forum, instant message, text message, email or chat.Read the full article