Stacks on Stacks on Stacks: Where Marketing Technology Needs to Go in 2015

We’re coming to the point when we ritually reflect on the past year—figuring out what we did right, what we did wrong, and what we need to do differently. Unfortunately, the reality is that companies have produced a lot of bad content in 2014, and a lot of marketing technologies didn’t deliver on their promise of better ROI. It’s tough being a marketer today.Read the full article