Who Placed that Ad? Yahoo Experiments with No Display URL in PPC Ads

by John Rampton
While search marketing has certainly seen its share of change over the last decade and half, there have always been some things that remain constant. One of these has been the Display URL—that friendly line of green text that shows you where your click will take you. But will the Display URL stick around forever? Some recent Yahoo SERPs suggest that the search engine is testi ...Read the full article