2014 Black Friday & Cyber Monday E-Commerce Report: Online Orders Up 15.7% Over Last Year

by Amy Gesenhues
According to the National Retail Federation, in-store sales for the holiday weekend proved disappointing, but that doesn’t appear to be the case online. Predictive analytics platform Custora reports e-commerce revenue for Black Friday through Cyber Monday was up 15.4 percent – and orders up 15.7 percent – over last year, with email marketing driving a majority of the weekend ...Read the full article