5 charts: The future of UK ad spending

by Chris Smith
More than half of all U.K. ad spend will be digital by 2015, making the U.K. the world’s first ad market to be digital-first. Total U.K. advertising spend is forecast to reach in 2015 to come in at £15.7 billion ($24.7 billion). These predictions, from a report by WPP’s media buying arm GroupM, foresee growth in TV, outdoor, radio, cinema and Internet advertising.Read the full article