Broad, modified broad, phrase, exact. Keywords and their match types are a foundational part of AdWords, but there are still some finer points of match type management that remain up for debate even amongst advanced practitioners. In that spirit, I worked with the product manager for keyword match types in AdWords and got some of your biggest questions answered.Read the full article
Bruce Springsteen - Thunder road
One of the world's greatest songs ever. From his 1975 album BORN TO Run.