An In-Depth Look at Enhanced Ecommerce Reports in Google Analytics

by Anna Lewis
For those of you managing an e-commerce website, the Enhanced Ecommerce reports in Google Analytics (GA) are going to really help you get more insights than you’ve ever gotten about your shop performance from GA before. It requires Universal Analytics and a few additions on top of what you might have implemented before, but with these few customizations, you suddenly get a lo ...Read the full article