Babies and bathwater

by Seth Godin
I got a call yesterday from a charity. Actually, I got an unsolicited spam pitch from one of the worst charities in America. They give less than 1% of what they raise to the cause in question. Therefore, some might say, it makes no sense to give to anyone, ever. >Which would be a shame, because it's a mistake to fail to do the hard work of discerning the good from the deceptive.Read the full article