Customer Research: Why Mining for Your Ideal Client’s Problem Language is Like Panning for Gold

You are staring at your computer screen. You are wondering where to go next with your ideal client profile, but you’re not 100% sure what you are supposed to be looking for. You know your ideal client. You have an idea of what her problem is, and how to solve this problem. The issue is: what words does she use to describe her pain and or problem? And, where does she hang out o ...Read the full article