Facebook Ads Reporting: Not All Website Clicks Are Created Equal

by Jon Loomer
When you analyze your Facebook advertising reports, are you focusing on all of the right metrics? Many aren’t, even when their base metrics are correct. A prime example of this is with website clicks. Recently I’ve been seeing that I can get a very cheap cost per website click when targeting Lookalikes and interests. In fact, it’s been far lower than the same costs when targeting my fans.Read the full article