Follow the Leader: Why Agencies Need to Embrace the Content Marketing Challenge

by Brett Lofgren
How will content marketing take its next leap? How will it go from an experimental, but undoubtedly effective, marketing channel to a full-fledged paradigm shift in how brands think about selling themselves? How will the trickle of media dollars currently going to content marketing become a full-on waterfall? While you’ll find a lot of different takes on these questions on the Content Strategi.Read the full article