Is Your Social Media Marketing Cart Before Your Horse?

by Mark Traphagen
Sure, you can put a cart before a horse — but why would you? People have been using horses to pull carts for a few thousand years now. It’s safe to say the generally-accepted methodology (horse, then cart) has been thoroughly tested and found to be the most effective. No sane person would put a cart before a horse, yet far too many online marketers put their social media ca ...Read the full article