Online Shoppers Converting At Higher Rates, And Not Just On Black Friday And Cyber Monday

by Pamela Parker
On Cyber Monday, product page views on e-commerce sites were up 5.5 times the pre-holiday daily average, and conversion rates were more than triple (3.4x) the pre-holiday baseline. That’s according to this week’s Marketing Land Online Retail Sales Report, which also indicates that overall e-commerce traffic last week was 142 percentage points higher than the prior week, whil ...Read the full article