Part 8: SEM Ad Copy Testing Insights for Your CMO

by Sarah Burns
Alice came to a fork in the road. ‘Which road do I take?’ she asked. ‘Where do you want to go?’ responded the Cheshire Cat. ‘I don’t know,’ Alice answered. ‘Then,’ said the Cat, ‘it doesn’t matter.’ ― Lewis Carroll, Alice in Wonderland Carroll, may have written a children’s tale. But this piece of wisdom also applies to writing better SEM ad creative.Read the full article