POEM – Paid, Owned, Earned Media – The "Open Sesame" of Content Marketing

by Bernadette Coleman
Did you ever hear the story of Ali Baba and the Forty Thieves? The thieves hid a horde of treasure inside a cave, the mouth of which was sealed using magic. Ali Baba, a poor woodcutter, overhears the thieves using the magic phrase, "Open Sesame," to enter the cave. When they leave, he says the magic words and presto! He's staring at piles of gold and jewels.Read the full article

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