Retail Paid Search Sales Growth at 23% From Thanksgiving Through Cyber Monday

by Mark Ballard
There is no shortage of early holiday shopping stats out there for 2014, with IBM, Adobe, and the National Retail Federation all releasing widely-quoted, but contrasting perspectives on how well things are going so far. The NRF’s numbers for Black Friday were particularly gloomy and well-reported, but many writers were quick to question just how meaningful or predictive they were.Read the full article