Shopzilla’s Rebrand As Connexity Opens Search Marketing Technology To Retailers

by Ginny Marvin
Shopzilla, best known for its comparison shopping engine, changed its namein September to Connexity Inc. to reflect a change in focus. The company still operates it’s consumer-facing sites, but now makes its B2C assets and shopping data available to marketers as managed services. As part of the rebrand, the company rolled out new and expanded search marketing services.Read the full article