WeddingWire CEO: Building Technology For The Ephemeral Consumer

by Steven Jacobs
In a few months, I’m getting married. That means I will spend the next half-year enmeshed in a $100-billion wedding industry that views me and my fiance as a consumer supernova — a bright flash of emotional spending that will disappear (hopefully) forever in a matter of months. The ephemeral quality of the wedding consumer creates a fascinating dynamic for technology companies ...Read the full article