What is lookalike modeling, anyway?

Everybody has a type. Clients are no different. They all have their perfect match: the repeat customer or big spender who helps keep the lights on. Always the creative pickup artists, digital agencies have learned the secret to multiplying that attractive, rare segment, and they’re doing it through lookalike modeling. Does this have anything to do with the Olsen Twins? Who? Nevermind.Read the full article