What Is the Value of Ranking First in an Amazon Search?

Some 35% of consumers, on average, click the first product listed on an Amazon shopping search results page, according to a recent report from Compete. The report was based on data from 75 million consumers who conducted at least one search on Amazon in September 2014. The analysis found that, on average, 35% of consumers click on the first product, regardless of whether ...Read the full article