Balancing the Art & Science of Content Marketing (Infographic)

by Zach Bulygo
If you could split marketing into two philosophies, one would entail the art of marketing while the other would entail the science of marketing. The art of marketing is all the right-brained creativity that goes into a marketing program. These marketers are focused on emotions, visuals, and telling stories. OmmWriter, Balsamiq, and Storyteller are some of the tools in their toolkit.Read the full article