Facebook CPMs Jump 7X YoY With Holiday Demand, ROI Doubles

by Ginny Marvin
Rising demand for ads in Facebook’s Newsfeed along with more users accessing Facebook on mobile led to dramatic increases in CPMs in November year-over-year, according to Kenshoo. With the higher CPMs, advetisers also saw ROI jump significantly in this time period. CPMs saw a 7-fold increase, while return on investment nearly doubled and click-through rates rose 5-fold.Read the full article