Here’s How Every PPC Marketer Should Deal with Abandoning Visitors

by Angus Lynch
What would a second page view mean for your PPC campaigns? How would a second chance to ‘make nice’ with abandoning users affect your bottom line? In my last post, I discussed 5 ways exit overlays can supercharge your PPC campaigns. Here’s a quick summary: Exit-intent technology monitors visitor behavior on your site; when abandoning users are identified, it triggers a ...Read the full article