How can brands make money from social media if they aren’t allowed to join in?

by Matt Owen
Social is becoming less social, with more users switching to private networks and messaging apps. This begs the question, how can brands make money from social media if they aren’t allowed to join in? Recently I’ve been spending more time with Ello, the Facebook-challenging social platform that is using data privacy as a USP, and I’m not the only one.Read the full article