How to Use an Experience Map to Make Your Customers Even Happier: The Ultimate Guide

by Demian Farnworth
Customers. Complex bunch. They pull out their wallets and purses to trade hard-earned dollars for stuff. Stuff we design, organize, grow, program, or manufacture. Stuff like curved TVs. Endurance events. Spicy vodka. Graphic design textbooks. Massive multiplayer online games. Lilac bulbs. Tax preparation software. Workout regimens.Read the full article