How we view content is changing, what we view. . . not so much

by Cynthia Boris
We hear a lot about how streaming video and mobile options are cutting into traditional TV time. But Nielsen’s Q3 report makes it clear that the TV industry isn’t in danger of collapse, just yet. The real story isn’t about giving up one for the other, it’s about choosing one over the other based on time, place and current passion.Read the full article